Our research aims at solving relevant questions with a broad set of methods, including quantitative, analytical, simulative, experimental and conceptual methods.
Focus of our research is currently:
Social Networks and Social Contagion
E-Commerce esp. Recommendation Systems
Online Pricing esp. Auctions and Negotiations
Business Value of IT
Economics of Security and Privacy
The Car and the Internet (Applications, Business Models, Adoption Behavior)
Heimbach, Irina / Hinz, Oliver (2017): "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks", Information Systems Research, conditionally accepted.
Hinz, Oliver / Hill, Shawndra / Kim, Ju-Young (2016): "TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales", Management Information Systems Quarterly, forthcoming.
Hinz, Oliver / Spann, Martin / Hann, Il-Horn (2015): "Can't buy me love... or can I? Social capital attainment through conspicuous consumption in virtual environments", Information Systems Research, 26 (4), 859-870.
Hinz, Oliver / Hann, Il-Horn / Spann, Martin (2011): "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets", Management Information Systems Quarterly (MISQ), 35 (1), 81-98. [Download] (VHB Best Paper Award 2011, Finalist)
Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011): "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (6), 55-71. [Download] (Marketing Science Institute/H. Paul Root Award 2011, Finalist)