Our research aims at solving relevant questions with a broad set of methods, including quantitative, analytical, simulative, experimental and conceptual methods.

Focus of our research is currently:

  • Information diffusion
  • Social Networks and Social Contagion
  • E-Finance
  • E-Commerce esp. Recommendation Systems
  • Online Pricing esp. Auctions and Negotiations
  • Business Value of IT
  • Social Media
  • Economics of Security and Privacy
  • The Car and the Internet (Applications, Business Models, Adoption Behavior)

Selected Publications

Heimbach, Irina / Hinz, Oliver (2017): "The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks", Information Systems Research, conditionally accepted.

Hinz, Oliver / Hill, Shawndra / Kim, Ju-Young (2016): "TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales", Management Information Systems Quarterly, forthcoming.

Hinz, Oliver / Spann, Martin / Hann, Il-Horn (2015): "Can't buy me love... or can I? Social capital attainment through conspicuous consumption in virtual environments", Information Systems Research, 26 (4), 859-870.

Hinz, Oliver / Hann, Il-Horn / Spann, Martin (2011): "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets", Management Information Systems Quarterly (MISQ), 35 (1), 81-98. [Download] (VHB Best Paper Award 2011, Finalist)

Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan (2011): "Seeding Strategies for Viral Marketing: An Empirical Comparison", Journal of Marketing, 75 (6), 55-71. [Download] (Marketing Science Institute/H. Paul Root Award 2011, Finalist)


Technische Universität Darmstadt

Fachbereich Rechts- und Wirtschaftswissenschaften

Prof. Dr. Oliver Hinz

Secretary's office

Susanne Dressler-Mutz

S1|02 248

Hochschulstraße 1

64289 Darmstadt

phone: +49 6151-16 24449

fax: +49 6151-16 24447

Office hours

Mon., Tu., Th. 10:00 to 14:00 Uhr 





Altes Hauptgebäude S1|02 Link.

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